I remember getting my driver’s license for the first time back in the 90s when I was about 17. I felt like I was at the top of the world; free and independent. I’ve always loved having the ability to travel, and with driving, you have the freedom to go just about anywhere you want. American culture has always been a car culture. Getting a driver’s license and having your own vehicle are some of the things we’ve always valued as important things that every responsible, hard working, and independent adult should have.
But I think all that is about to change soon. With the trend of modern technology heading towards automation in things that we use in all aspects of our lives, cars will be self-driving vehicles in the near future. Its probably going to be more expensive to be a driver and own your own vehicle rather than pay for a self-driving taxi. The future is in automation, and this sort of depresses me sometimes. I mean sure its nice to have machines replace human labor in certain aspects of our daily lives such as when in the late 2000s Redbox kiosks dominated the movie rental business and caused the hundreds, if not the thousands, of Blockbusters retail stores and its competitors to shut down and eventually go out of business. Netflix is another example of this, as its much more convenient to have rented movies mailed to your home and stream movies online than having to go to a physical store to rent stuff.
But with cars, it just doesn’t feel the same way. I mean obviously in the long run its gonna be more safe for everyone as people with mental problems or disabilities who aren’t able to drive will be able to afford to ride cheap self-driving taxi’s. And drunk people can finally travel safely, while smartphone addicts can text and not have to keep their eyes on the road. I read an article in the paper a couple days ago about the race that’s going on right now between big automakers like Toyota and GM, and internet search giants Google and Baidu.
Recently in Japan a mobile internet company called DeNA Co. has stated that its gonna start a transportation service in Japan that will use self-driving vehicles. They’ll be starting out with the EZ10 electric shuttle that is produced by French driver-less startup technology startup EasyMile. DeNA is now a small player among automakers and search engines racing to see who can dominate the market for automatic cars. What scares me the most is that this shift in automation is gonna kick out millions of people working in the transportation industry out of their jobs. Truck drivers, cab drivers, bus drivers, etc, are gonna become unemployed.
I suppose in the near future it wouldn’t be so bad to be traveling in self-driving cars. Sure a lot of people are going to lose their jobs, but human-driven vehicles will still be around. Just like there will always be a market for hand-made merchandise, I think people will always value things and services that are done by other humans, the only difference is that human-driven transportation services in the future will be a luxury. This was a thought that ran across my mind recently as I was taking a little vacation with my family over by South Lake Tahoe to tour around and work my luck at some of the casinos. My wife and I decided that this time we weren’t gonna stress over traveling by renting a car to taking cabs, this time we decided to ride in style and get a limousine. We haven’t been in a limo or hired a limo service since our wedding about 12 years ago. In the Northern Nevada region, most of the big limo service are actually located north of Tahoe in Reno. Reno limo service companies basically service most of the Reno-Tahoe Metro area like Reno, Sparks, Carson City, Tahoe, etc. After having gone through several quotes we landed on Northern Nevada Limo, who did such a wonderful job with their service that I just had to write about them and express my gratitude. The owner was very courteous and the driver didn’t rush anything at all as he took us to all of our destinations throughout South Lake Tahoe. If you’re cruising by the Tahoe or Reno area and are looking for luxury travel, definitely give these guys a buzz. Like their competitors they’ve got town car rentals in Reno, airport shuttle, SUV’s, and much more. These are the kinds of services I think will always be around even if vehicles become automatic on a mass scale, people will always demand to be serviced by other people.